The 3:33 Sweatshop

In The 60s there was Motown, a self-professed music factory.

In 2012, the music label 3:33 is born, and the factory is now a sweatshop. Music is everywhere now, and (nearly) everyone makes and releases music in digital environments. There is way too much music and not enough time to enjoy it all…

3:33 solves this problem by randomly mashing up 3 sound pieces at a time. Everyone can now listen to music 3 times more rapidly and efficiently!

The 3:33 Sweatshop will be a production line that will complete 33 pieces of music in 3 hours and 33 minutes. Participants will access random sound sources, mash them up three at a time, and chop them off at 3 minutes and 33 seconds. Just like a good old Motown single!

Creativity is therefore moved to the listening experience. The potential for innovation through this process of structured randomness is quite vast.

A concert by participants will take place the same night.

Participants need to bring:

  • Laptops
  • Sound editing software (Audacity is fine)
  • Random sounds (preferably copyright-free)
  • Random images (preferably own)
  • USB memory stick

Philip Marshall and Heitor Alvelos

  • 18 Oct, 10:33AM (briefing)
  • 19 Oct, 10AM - 1:33PM (lab)
  • 19 Oct, 10:33PM (concert)
  • 20 Oct, 3:33PM (presentation of outcomes)

Edifício Almeida Garrett (Room 14)
Praça Coronel Pacheco
4050-453 Porto

Maus Hábitos
Rua Passos Manuel 178 - floor 4
4000-382 Porto

Free Registration