In The 60s there was Motown, a self-professed music factory.
In 2012, the music label 3:33 is born, and the factory is now a sweatshop. Music is everywhere now, and (nearly) everyone makes and releases music in digital environments. There is way too much music and not enough time to enjoy it all…
3:33 solves this problem by randomly mashing up 3 sound pieces at a time. Everyone can now listen to music 3 times more rapidly and efficiently!
The 3:33 Sweatshop will be a production line that will complete 33 pieces of music in 3 hours and 33 minutes. Participants will access random sound sources, mash them up three at a time, and chop them off at 3 minutes and 33 seconds. Just like a good old Motown single!
Creativity is therefore moved to the listening experience. The potential for innovation through this process of structured randomness is quite vast.
A concert by participants will take place the same night.
Participants need to bring:
- Sound editing software (Audacity is fine)
- Random sounds (preferably copyright-free)
- Random images (preferably own)
- USB memory stick